Hello there!
My name is Larissa. I’m a strategist who brings brands the best of both worlds: old-school ad agency discipline and new-school media innovation.
Take a Peek Into My Strategy Toolbox
- Brand strategy development
- Creative briefs
- Cultural trends and insights
- Global multi-channel messaging rollouts
- Comms planning
- Campaign planning
- Brand activations and partnerships
- Consumer deep dives
- Discovery research
- Brand relevancy projects
- New business pitches
In 2023, records were shattered across the board—from players and viewers… and then media investments. As the group strategy lead for the agency’s Amazon’s account (Studios, Prime, Ring), I made sure the positioning strategy broke the brand away from the pack with insights about the thrilling future of women’s sports. This win was massive, not just securing Amazon’s landmark media partnership with the NWSL, but also contributing to the most significant media investment in women’s sports history.
People don’t just travel to visit a city—they travel to experience it. That’s why Airbnb Experiences teamed up with Atlas Obscura in their largest global partnership yet, giving travelers access to the world’s hidden wonders and the stories behind them. So I hit the road running to create clear global brand standards, a strategic roadmap, and a team built to make it happen.
Visa was preparing to show up on the global stage for the 2016 Rio Olympics, but the communications playbook from previous years wouldn’t cut it. The brand needed a meticulously planned campaign, which Lynne Biggar, Visa’s CMO, called “the most ambitious, best integrated, and most multichannel global Olympic campaign [the brand has] ever seen.” It didn’t just change the brand’s communications for the 2016 Olympics—after seeing the results on brand recall, it set new brand standards that Visa still follows in their global campaigns today.
For bakers, the holiday season is the World Cup stage, where every detail is on the main stage and every detail matters. The ‘Bake Like No One’s Watching’ campaign identified diehard home bakers, showcasing Organic Valley butter as their secret weapon for exceptional holiday treats. The grass-fed butter’s grassroots media campaign featured everything from videos on social media and influencer partnerships. And it worked: Organic Valley sold out of their butter within a week and the campaign became a recurring seasonal highlight.
