Hello there!
My name is Larissa. I’m a strategist who brings brands the best of both worlds: old-school ad agency discipline and new-school media innovation.
A Peek Into My Strategy Toolbox
- Brand strategy
- Creative briefs
- Cultural trends and insights
- Consumer deep dives
- Global multi-channel messaging rollouts
- Comms planning
- Brand activations and partnerships
- Sponsorship strategy
- New business pitches
In 2023, records were shattered across the board: from players and viewers… and then media investments. As the group strategy lead for the agency’s Amazon’s account (Studios, Prime, Ring), I made sure the positioning strategy broke the brand away from the pack with insights about the future of women’s sports. This win was massive, securing Amazon’s landmark media partnership with the NWSL, part of the most significant media investment in women’s sports history.
Some people travel to see a city, others travel to see its soul. For those soul seekers, Airbnb Experiences teamed up with Atlas Obscura in their largest global partnership yet, giving travelers access to the world’s hidden wonders and the stories behind them. So I packed my bags and hit the road to build the global brand standards, the strategic roadmap, and the team to bring it all to life.
Visa was preparing to show up on the global stage for the 2016 Rio Olympics, but the communications playbook from previous years wouldn’t cut it. The brand needed a meticulously planned campaign, which Visa’s CMO called “the most ambitious, best integrated, most multichannel global Olympic campaign we’ve done so far.” After seeing the results on brand recall, it reset Visa’s approach to that Olympics and set the brand standard the company still follows today.
For bakers, the holiday season is the World Cup, where every detail is on the main stage and every move matters. The ‘Bake Like No One’s Watching’ campaign identified diehard home bakers, showcasing Organic Valley butter as their secret weapon for exceptional holiday treats. The grass-fed butter’s grassroots media campaign featured everything from social video to influencer partnerships. And it worked. Organic Valley sold out of their butter within a week, and the campaign became a recurring seasonal highlight.
