Genuine Authentic Hand Painted Signs
I stumbled upon “Genuine Authentic Hand Painted Signs” while in search for some much-needed caffeine in San Francisco last weekend.
Inside The Summit (a tres trendy coffee shop with beautifully architected wooden walls and full of dozens of laptop drones), the walls were full of beautiful handcrafted signage and I, now equipped with a seriously strong coffee, was happy. What can I say, I’m a sucker for typography.
What I connected with came from the inspiration for the pieces:
We’ve had customers use the phrase “more authenticity”, in describing what they were coming to us looking for in a sign, while providing us with digital files to work from, which themselves bore no particularly hand wrought characteristics. What is it about what we do that implies to our clients, or to their clients, something genuine and authentic?
As someone who works with the brand side of social media, I know too well about the difference request for authenticity and the actual experience. It seems that too frequently, there’s a lot of enthusiasm for being something, like authentic or genuine, without doing something.
We’re hoping, through this show, to call people’s attention to their own standards for genuineness and authenticity, and to spark some conversations about how they (and we) do or don’t manifest or recognize them. Or, at the very least we’ll decorate the place with a slew of genuine authentic hand painted signs.
Mission accomplished, guys.
