Creating The No Right Brain Left Behind Entry: LIVINGBOOKS
In collaboration with Social Media Week 2011, No Right Brain Left Behind called upon professionals in creative industries to brainstorm solutions to creativity crisis happening in US schools today.
I lead the Tribal DDB submission during this week-long challenge. Our approach was to address the disconnect between class objectives (doing well on standardized tests) and the individual educational needs of the students. The team decided to work within the system and update a rapidly antiquating element: the textbook.
By working with publishers to create dynamic lessons tailored to students, Tribal DDB saw an opportunity to extend publishers’ business offerings while greatly benefitting students, calling this innovative program: LIVINGBOOKS.
LIVINGBOOKS inspires students through evolving, personalized lessons by customizing existing publishers’ content through a dynamic template that self-edits to reflect its readers’ interests. It generates study guides and tests that help students internalize information in a way that encourages creativity by relying on their input.
