Entering Cannes Young Lions (TWICE)
This year, Einav Jacubovich and I teamed up to create two entries in to the Cannes Young Lions Competition over the course of one week.
We were given the challenge to increase college student participation in SIFE, an international organization that connects marketing and business students with charitable causes.
Einav and I knew that business and marketing students need both education and experience to compete in today’s job market. To make SIFE meaningful to students, we showed that SIFE would give them real business experience by positioning SIFE groups as real start-up businesses.
For the Cyber competition, we demonstrated this through banner ads and a social media plan, which can be viewed here.
For the separate Media competition, we created an action plan that used media dollars to support the SIFE business experience and make it more attractive to students. Our entry is posted below.
