October 2011
1 post
Getting Sauced At SASS
I love history, but it’s a difficult hobby to maintain (how do you even practice a history hobby?). For years, Anna and I have been talking about creating informal history-focused events, where friends could come and learn about history in a non-intimidating (and even fun!) way. We mentioned this to our friends at The Brooklyn Brainery and they encouraged us to do it!
So in September 2011,...
September 2011
1 post
Playing the Agency Obfuscation Game
Two things about the advertising industry: being on Agency Spy is usually not a good thing, and the industry is full of agencies with interesting names.
On my last days at Tribal, I create the Agency Obfuscation Game with some coworkers. Each phrase took an agency name and obscured it with hints, homophones and bloated word choice. This also marked my first appearance in Agency Spy, which was...
August 2011
2 posts
Guerilla Picnicking on the Brooklyn Bridge
After taking a Surprisology class at LifeLabs, Einav Jacubovich and I decided that we needed to surprise our friends.
We sent mysterious postcards to 7 of our friends requesting their participation in a New York Dinner Adventure. The postcards each had an abstract photo on it, an assignment to bring a food, and a random street corner to meet us.
On the night of August 30th, we brought...
Winning Revel!
Recently, I entered AND WON Revel’s first monthly challenge. Revel is a mobile app that turns sets of instructions, called challenges, into adventures and experiences that can be shared by friends or strangers.
The challenge (co-authored by Jason!) we created was titled Play by the Rules. You can read all about it and us here.
July 2011
1 post
Teaching Color
One of my favorite classes in college was called “Color” and based on the work and ideas of Josef Albers. I wanted to use what I learned them, combined with what I’ve learned about color from marketing and psychology to teach a class exploring the abtract topic.
In July, I taught a course at The Brooklyn Brainery called Color! (is Awesome Even If You’re Not an Artist). The course explored color...
May 2011
1 post
Wrecking Havoc and Getting Published in the New...
For the 100th anniversary of the New York Public Library, Jane McGonigal, with Natron Baxter and Playmatics created an overnight scavenger hunt in the Stephen A. Schwarzman Building called Find The Future- The Game.
I was chosen as one of the participants in the game, where I would spend the night locked in the New York Public Library, complete tasks based on items on exhibit in the library,...
March 2011
1 post
Entering Cannes Young Lions (TWICE)
This year, Einav Jacubovich and I teamed up to create two entries in to the Cannes Young Lions Competition over the course of one week.
We were given the challenge to increase college student participation in SIFE, an international organization that connects marketing and business students with charitable causes.
Einav and I knew that business and marketing students need both education and...
February 2011
2 posts
Creating The No Right Brain Left Behind Entry:...
In collaboration with Social Media Week 2011, No Right Brain Left Behind called upon professionals in creative industries to brainstorm solutions to creativity crisis happening in US schools today.
I lead the Tribal DDB submission during this week-long challenge. Our approach was to address the disconnect between class objectives (doing well on standardized tests) and the individual educational...
Genuine Authentic Hand Painted Signs
I stumbled upon “Genuine Authentic Hand Painted Signs” while in search for some much-needed caffeine in San Francisco last weekend.
Inside The Summit (a tres trendy coffee shop with beautifully architected wooden walls and full of dozens of laptop drones), the walls were full of beautiful handcrafted signage and I, now equipped with a seriously strong coffee, was happy. What can I...
December 2010
1 post
Celebrating the 12 Days of December
This December, due to my inordinate obsession with holiday cheer, I wrangled some friends together to create a corny chain email. Each day, someone in the group had to send out a little present for everyone based on the 12 Days of Christmas song.
Here’s what happened:
December 1: A partridge in a pear tree My take: A pair of trees donated on our behalf to the Arbor Day Foundation and the...
September 2010
1 post
30 Days and Counting
Starting October 1, I will be TV-less and boy, am I excited.
A year ago, I remember exploring the rise of people giving up television in favor of internet television. Recently, a study found that now about 800,000 American households now watch TV only via the Web. That’s crazy and interesting and that’s not why I’m giving up television.
Recently, my friends and I all discovered...
August 2010
1 post
July 2010
1 post
WatchI was able to play with Zach Lieberman + Golan Levin’s Manual Input Station a few months ago.
It made me realize how much real time interaction creates an exceptionally joyful experience because it really appeals to people’s curiosity and desire to play. When the user gets to control their own experience and then experiment with it, it creates a totally unique + personal effect....
June 2010
1 post
Look, Ma, I'm Internet Famous →
2 weeks ago, I got my first taste of internet fame via a single-serve subject blog called Cool Planner Hair, Dude. Though it didn’t rival This is Why You’re Fat or Selleck Waterfall Sandwich, it was wild to watch a silly site get 1,000 hits in <24 hours. What I ultimately learned was that it takes about 6 days for a site like that to jump the shark (though I still am getting about...
March 2010
1 post
10 tags
January 2010
6 posts
Report: H&M Has Been Trashing Clothes Outside...
NBC just reported that H&M cuts up unsold clothes and curbs them. I’ve known about this for a while thanks to a lucky find one day where a friend and I ended up with a handful of accessories that were still new and with tags. I thought this was shockingly wasteful, especially in a city where homelessness is so prevalent.
I’m so glad that the media has discovered this....
December 2009
1 post
